Responding To Google Reviews
How to respond to Google reviews is one of the most popular and commonly asked questions by business owners. Reviews that customers leave for your business on Google can dramatically affect whether they choose to use your services or your pick your competitor instead. Positive reviews make it easier to obtain new customers or clients because it gives you immediate credibility. When people have great things to say about their overall experience with your company, potential customers/clients are more inclined to pick you. They also help your business appear higher in the search results, allowing you to capture a larger percentage of the people who are searching for the products or services that you offer. Responding to Google Reviews is an important step that many business owners neglect. However, it can make a real difference in how your company is perceived online.
1. How To Find Google Business Reviews
The first step according to our SEO Experts is to check whether or not you have any reviews to reply to. Accessing Google Reviews for your business is a relatively straightforward process. Here are the steps that you need to follow:
- Visit business.Google.com and log into your My Business account.
- Click on the menu and choose the option that says ‘All Locations’
- Next, to each of your business locations, there is a link that says ‘Manage Location’. Click on the link for the business that you want to manage.
- Click on the ‘Reviews’ link on the following page. Then, click on the area where it says “Manage Reviews’.
That’s all there is to it. Once you are logged in and have navigated to the right place, all that is left to do is to begin evaluating your reviews.
2. Check All Of Your Google Reviews
You need to set aside time to read through all of your reviews, classifying each one as positive or negative. Chances are, most of the reviews will be positive. There may be a few, however, that are negative. Read the negative reviews closely, looking for any discrepancies or oddities that could indicate that they are fake. In today’s cutthroat business world, there are people out there who are willing to pay people to leave negative reviews for their competitors. There are also people out there who write negative reviews for fun. Identifying fake reviews is important. If you spot any that you know for a fact are fake, flag them. After that, you should have a combination of both positive and negative reviews left to respond to. In some cases, there may also be neutral reviews that are neither positive or negative. Determining how to respond to each review is an important part of maintaining your company’s reputation. Keep reading for some helpful tips on how to respond to Google reviews appropriately and addressing each situation.
3. Positive Review Responses
As long as you have been doing everything right with your business, you probably have a lot of positive reviews. Keep in mind, however, that you can’t just let these reviews sit unacknowledged. Instead, you need to go above and beyond to let the people who left the reviews know how much you appreciate their effort. Someone took the time out of their busy day to say something nice about your business. The last thing that you should do is ignore their comment. Instead, follow these steps:
- Reply to positive reviews within a reasonable amount of time after they are left
- Let the customer know how much you appreciate them leaving a good review
- Speak from the heart – your authenticity will shine through